Privacy Policy

Last Updated: January 2025

apex reality is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information when you use our website and services, in compliance with Singapore's Personal Data Protection Act (PDPA).

1. Data Collection

We collect the following types of personal data when you interact with our services:

• Contact Information: Name, email address, phone number, mailing address
• Usage Data: IP address, browser type, device information, pages visited, time spent on pages
• Communication Data: Messages sent through contact forms, email correspondence, consultation notes
• Property Preferences: Desired locations, property specifications, budget parameters
• Cookie Data: Preferences and session information (see our Cookie Policy for details)

2. How We Use Your Data

We process your personal data for the following purposes:

• Providing property consultation and rental services
• Responding to inquiries and scheduling viewings
• Communicating about properties matching your preferences
• Processing tenancy applications and agreements
• Improving our website functionality and user experience
• Sending service updates and property alerts (with your consent)
• Complying with legal and regulatory obligations

3. Legal Basis for Processing

We process your data based on:

• Consent: For marketing communications and optional services
• Contract: To provide requested property services
• Legitimate Interest: For business operations, service improvements, and client relationship management
• Legal Obligation: For tax, regulatory compliance, and legal requirements

4. Data Sharing and Third Parties

We may share your personal data with:

• Property Owners: When facilitating viewings and tenancy applications
• Service Providers: Website hosting, email services, analytics platforms
• Legal Professionals: For tenancy agreement preparation and legal compliance
• Regulatory Authorities: When required by law or regulation

We ensure all third parties comply with data protection requirements and use your data only for specified purposes.

5. Data Protection Measures

We implement comprehensive security measures to protect your personal data:

• Encryption of data transmission using SSL/TLS protocols
• Secure storage on protected servers with access controls
• Regular security audits and vulnerability assessments
• Employee training on data protection and confidentiality
• Breach notification procedures (within 72 hours of discovery)
• Physical security measures for office premises and document storage

6. Data Retention

We retain your personal data for the following periods:

• Contact form submissions: 3 years from last interaction
• Client service records: 5 years from tenancy conclusion
• Financial records: 7 years (regulatory requirement)
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months

After retention periods expire, we securely delete or anonymize your personal data.

7. Your Rights

Under Singapore's Personal Data Protection Act, you have the right to:

• Access: Request copies of your personal data we hold
• Correction: Request correction of inaccurate or incomplete data
• Withdrawal: Withdraw consent for marketing communications at any time
• Portability: Request data in structured, commonly used format
• Objection: Object to processing based on legitimate interests
• Complaint: Lodge complaints with the Personal Data Protection Commission

To exercise these rights, contact us at [email protected] or +65 6934 7182.

8. Cookies and Tracking

We use cookies to enhance your browsing experience and analyze website usage. For detailed information about cookie types, purposes, and management options, please visit our Cookie Policy.

9. International Data Transfers

Your data may be transferred to and processed in countries outside Singapore for website hosting and service provision. We ensure appropriate safeguards are in place through standard contractual clauses, adequacy decisions, and vendor security certifications to protect your data according to Singapore standards.

10. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

For questions about this Privacy Policy or our data practices, please contact:

12. Data Controller

apex reality is the data controller responsible for your personal data. We are registered in Singapore and comply with the Personal Data Protection Act 2012 and its regulations.